“Laurence is a fabulous trainer and workout coach! As the owner of Rincon Fitness (now Key2Fitness) I watched Laurence help so many people (including my family) improve their strength and conditioning, all with the awareness for safety and proper form.”
Strength · Power · Mobility · Recovery
Personal training for athletes in Santa Barbara — train harder, recover smarter.
Programmed strength and conditioning for runners, surfers, cyclists, climbers, and team-sport athletes. Built to make you faster, more resilient, and less prone to injury — not just sore.
Free phone consultation · Half-price first session ($60) · No contract
What people say on Google
4.9★ from 50 reviews
4.9
50 Google reviews“Training with Laurence over the last year has been a stellar experience. The workouts he creates are fun and challenging, and it's been amazing to see how much my fitness has improved since I've been working with him. He's professional and knowledgeable.”
“Laurence has been working with my 91-year-old mom for the past year, after she had been bedridden for over a year and a half. With his steady support and guidance, she's been able to start walking again and regain strength we didn't think was possible.”
Built for performance
- Periodized strength programming, not random workouts
- Mobility and prehab built in — stay healthy through your season
- Endorsed by Kevin Twohy, owner of Key2Fitness (formerly Rincon Fitness)
- Train at home, a local gym, in studio, or outdoors — wherever you train best
Frequently asked
- I already work out. Why hire a trainer?
- Most self-coached athletes plateau because the program isn't actually periodized. I'll structure your year around your sport so each block builds on the last.
- Can you work around my sport-specific schedule?
- Yes — the program flexes around your competition calendar. Heavier blocks off-season, maintenance during peak season.
- What sports do you have experience with?
- Runners, surfers, cyclists, climbers, and recreational team-sport athletes. The strength principles transfer across most endurance and power sports.
Start with a half-price session.
One hour, in person, $60. See if we click before committing to a package. Your home, a local gym, the beach, or a private studio — wherever fits your life.