“Laurence is a fabulous trainer and workout coach! As the owner of Rincon Fitness (now Key2Fitness) I watched Laurence help so many people (including my family) improve their strength and conditioning, all with the awareness for safety and proper form.”
Energy, strength, and the body you used to have
Personal training for men over 40 in Santa Barbara — get your edge back.
If your back hurts, your sleep is worse, and your old workouts aren't working — you're not broken, you're just training for the wrong decade. Let's fix that.
Free phone consultation · Half-price first session ($60) · No contract

What people say on Google
4.9★ from 50 reviews
“Training with Laurence over the last year has been a stellar experience. The workouts he creates are fun and challenging, and it's been amazing to see how much my fitness has improved since I've been working with him. He's professional and knowledgeable.”
“Laurence has been working with my 91-year-old mom for the past year, after she had been bedridden for over a year and a half. With his steady support and guidance, she's been able to start walking again and regain strength we didn't think was possible.”
Training that respects your 40-year-old body
- Strength work that builds muscle without trashing your joints
- Mobility and recovery built in — not a bolt-on afterthought
- Energy and sleep usually improve in the first month
- Real programming, not bro-science
Frequently asked
- I'm 45 and my back is wrecked. Can you help?
- Almost always yes — that's exactly what the Corrective Exercise Specialist credential is for.
- Will I get bulky?
- You won't accidentally get bulky. Strength training will make you stronger, leaner, and more energetic — not bigger unless that's the explicit goal.
Start with a half-price session.
One hour, in person, $60. See if we click before committing to a package. Your home, a local gym, the beach, or a private studio — wherever fits your life.