“Training with Laurence over the last year has been a stellar experience. The workouts he creates are fun and challenging, and it's been amazing to see how much my fitness has improved since I've been working with him. He's professional and knowledgeable.”
Sustainable change · Not a 30-day cleanse
Personal training for weight loss in Santa Barbara — that actually sticks.
Strength training plus habit and nutrition coaching. We change what you do every week, not what you do for a month. The weight comes off and stays off.
Free phone consultation · Half-price first session ($60) · No contract

What people say on Google
4.9★ from 50 reviews
“Laurence has been working with my 91-year-old mom for the past year, after she had been bedridden for over a year and a half. With his steady support and guidance, she's been able to start walking again and regain strength we didn't think was possible.”
“Laurence is a fabulous trainer and workout coach! As the owner of Rincon Fitness (now Key2Fitness) I watched Laurence help so many people (including my family) improve their strength and conditioning, all with the awareness for safety and proper form.”
How weight loss actually works here
- Strength training first — builds the metabolic engine that keeps weight off
- Practical nutrition guidance, not crash diets
- Weekly habit check-ins so changes compound
- Programs scale from total beginner to "I lift but I'm stuck"
Frequently asked
- Will you put me on a diet?
- No. Diets fail. I help you build sustainable food habits that fit your life — not a 30-day menu plan.
- How fast will I see results?
- You'll feel stronger in a few weeks. Body composition usually changes meaningfully around the 8–12 week mark when you're consistent.
- I'm embarrassed to start. Is this judgmental?
- No. I work one-on-one — no group classes, no mirrors-everywhere gym. Most clients start where you are.
Start with a half-price session.
One hour, in person, $60. See if we click before committing to a package. Your home, a local gym, the beach, or a private studio — wherever fits your life.